WEB VIDEO

What to Expect Before a Video Shoot

The moments leading up to a video shoot can leave you with all sorts of emotions. Maybe you’re excited because this is going to be your first time around camera equipment, or perhaps you have some butterflies in your stomach because you have to deliver a testimonial...

How To Integrate Video Into Your Content Marketing Strategy

Should you integrate video into your content marketing strategy? Picture this, Worldometers estimates that more than 3.1 million blogs are posted each day. The internet is a sea of words. No one has the time to read everything that is posted online. In such confusion,...

Target Your Customers, Not Just Viewers

Target your customers, not just viewers. Study after study has asserted that video is the internet's most effective and engaging form of content. You can get more across in one 2-3 minute video than you can in an article, a series of images or audio track. The ability...

Why Goals are Important in Video Marketing (and Any Other Marketing)

Goals are incredibly important to your video marketing campaign. In fact, goals are important to any video marketing campaign. If you don’t know what you are trying to accomplish with a campaign, how can you determine whether it was a success or a failure? Know Your...

What Goes Into Making a Video?

In our last blog post, we had an overview of the different types of video production companies you could hire to help bring your project to life. Those included the “guy with a camera/hobbyist,” “modern video production companies” and the “traditional production...

Types of Video Production Companies (and Burgers)

Your boss just approved your marketing budget for the year and you’re ready to start incorporating video. You already know what goes into the making of a high-quality video - good lighting, clear sound, solid script, etc. - but you don’t exactly have the means to...

How to be Comfortable on Camera

So you’ve decided to finally take a stab at this whole “video” thing. But there’s just one problem - you’ve never been on camera before. Or maybe you have but it makes you feel super uncomfortable. You equate it to getting up on stage in front of your friends and...

Best Practices for Video Marketing Campaigns

If you aren’t using video already as part of your marketing campaigns, you might want to start. It’s highly likely that your competitors are already doing so. Video is one of the most shareable, engaging and informative types of content out there. With video, you can...

Top 5 Video Marketing Questions Answered

The ultimate goal of marketing is to help generate more leads and sales. Video marketing is one of the most effective marketing mediums available. Don’t believe us? Here are a few helpful stats: Social video generates 1200% more shares online than text and images...

Top 3 Business Problems Video Marketing Can Solve

If you’ve been on our blog before, you know how much we stress adding video to your content marketing strategy. Are you consuming media about marketing? Then you are probably aware of how important video is. If you’ve been on the Internet at all before, you’ve seen a...

3 Steps to Developing Successful Testimonial Videos

Testimonial videos are a dominant form of video marketing content. Successful testimonial videos typically feature satisfied customers gushing about your business. How great is that? Can you think of a more compelling message than someone from your target market...

Create a Series. Why One Video Is Not Enough.

I hear it all the time. ‘We want to create an overview video for our homepage to let our customers know what we are all about.’ And this is a great idea. Overview videos are effective in conveying your story to your target audience, but if you want to use video...

Tell Complex Stories With Motion Graphics

If the explanation of your service or product is often met with blank stares, consider that fact that spoken words may not tell the story of your product very well. Maybe you need something more dynamic and exciting. Static visuals can help, but to truly unlock your...

How Video Helps Build Trust

Building Trust Can Be Tough In today’s online world, it’s easy to put a few bucks behind a Facebook post, select your target audience and hope that the right people see your product/service/offer. But, numerous ads bombard people all day. You need to stand out....

Best Practices for Video Content Advertising

Video is one of the most shareable, engaging, and informative forms of content out there. If you aren't already using it as part of your marketing campaigns, your competitors most certainly are. The average internet user will consume more than an hour worth of video...

Video: The Web’s Most Shareable Medium

From billboards to social media, restaurant menus, and everywhere in between, video is by far the most shareable medium. Do you know why?    #1 - Video shares nonverbal communication A lot of what we say is in the things we don't say. The way we look at people, the...

Best SEO Practices for Your Video Content

Are you looking to make sure that your videos rank as well as possible? These tips will have you on your way.   #1 Keyword Strategy When it comes to optimizing your video content for search engines, you have to keep in mind that search engines aren't quite capable yet...

When It’s Time to Invest in a Professional Video Content Producer

Is it time you invested in a professional video content producer? If your budget allows for it, the answer is almost certainly a "Yes." Whether or not you have already incorporated video content as part of your content marketing strategy, moving up to hiring a...

Why is it Important to Keep Your Marketing Videos Short?

8...7...6...5...4...3...2...1...Do I have your attention? That's the question you have to ask about the video content your company produces and why it is essential to keep your marketing videos short. Grab Their Attention Studies show that, if your marketing video...

Tips on Creating a High Quality LinkedIn Talking Head Video

Ahh, the age-old talking head video. They’re a staple of video production and have become even more prominent with the rising popularity of video on the web. This rise has been especially true lately on LinkedIn. If you use LinkedIn, chances are you see a lot talking...

Using Internal Training Videos for Your Business

You can probably recall your first day on a job. Things that later became second nature to you were, at first, a complete mystery. Whether or not you received official training, the person training you likely left some things out, and other things probably slipped...

Make How-To Videos That Sell

Customer education is an essential part of your company's growth and continued success. You might make a fantastic product, but if no one knows what to do with it or how to use it, it isn't going to get very far. Did you know that the makers of Jell-O ran into the...

The Hierarchy of Testimonials

Have you ever shared a testimonial you have received about your business? If so, you have participated in one of the most effective marketing tactics out there. Studies have revealed that over half of people always read testimonials and reviews online before they buy...

Video Marketing for Tech – Making Video Content for Your Brand

So you’re a startup company with a focus on using technology to solve a particular problem. You may have just secured some great venture capital funding or are looking for investors in your product or service. Or, lucky for you, it’s time to bring your product or...

How to Effectively Use Employee Bio Videos

Successful companies today have one thing in common: they're human. With so many things being rushed and automated these days, it's easy for a business to lose sight of the "human touch" and forget to really make a connection with their customers. However, failing to...

Don’t Tell People How to Use Your App, Show Them (With Video)

How do you show the world your app? You can tell people about it. Try to describe how it works and what it can be used to accomplish. Pictures and screenshots are even better. But, like many products, it is better if you can show someone how it works. Use video to...

Should You Outsource Your Video Production?

We here at Nickel City Graphics LLC like to make video production as smooth and easy as possible for our clients. While we shoot and edit video content on a daily basis, we are completely aware that not everyone is in the same boat. If that were the case, then you...

What to do With Feature and Benefit Videos

When it comes to producing a video for your company or brand, you may not know where to begin. Coming up with a concept or topic can take time to figure out. Lucky enough for you, we have a suggestion - try using feature and benefit videos. These videos are usually...

The 7 Benefits of Outsourcing Your Video Marketing

If you run a small or medium-sized business, let's face it: You can't afford to hire on a full-time video marketer. It's just not feasible. Fortunately, in today's ultra-connected digital world, you have plenty of opportunities for outsourcing your video marketing...

Why Video Outranks Everything

By now you’ve probably heard industry experts or other marketing professionals talking about how important video is for content marketing. If you haven’t jumped on the video hype train yet, you might want to at least consider it. But...why should you consider adding...

The Best Ways to Promote Your Video Content

Once you have gotten past the challenges of creating compelling video content, it's time to get it out there in front of your target market. It is time to promote your video content. If you are at a loss for how to approach promotion and distribution aspects of video...

Benefits of Video Marketing for Tech Companies

Video marketing used to be limited to commercials on television. With the ubiquity of the internet, though, businesses have the ability to use video in a multitude of ways in order to reach current and potential customers with engaging content that speaks directly to...

How Video Testimonials Increase Product Demo Requests

The world of technology is a crowded place. New tech companies popping up like dandelions in basements and dorm rooms around the world. The marketplace can sometimes feel like a thousand people all yelling for attention at once—regardless of whether they are producing...

“How It Works” – Every Tech Platform’s Most Important Video

If you make only one video for your tech company and never make another video again, the demonstration video is the one in which you should invest your time and energy. Your customers need to know how it works. Whether you are posting on your homepage, on a sales or...

How You Can Sell the Idea Video Marketing to a Doubtful Client

If you are part of an agency that wants to include video as part of a marketing campaign for your clients, you may face one big struggle: Trying to convince a doubtful client that video marketing is worth the cost and effort. Luckily for you, the facts are plain....

How Tech Companies Can Leverage Social Video for Lead Generation

You know your product is amazing and could improve the lives of so many people. And if only you could get it in front of more people, they would know it too. That, of course, is the challenge of so many tech companies. The age of the door-to-door vacuum cleaner...

5 Analytics Metrics that Drive Video Content Success

Video is the most human form of content on the web, so there's no wonder why it converts so incredibly well on social media channels and just about everywhere else. If you have a video featuring an individual, people will instantly be able to get an emotional reaction...

How to Optimize Your Blog with YouTube Video Content

Every blog post could do with a YouTube video. It's a fact, supported by countless sources of research. If you include a video on a post or page, your conversion rate will increase by a shocking 80% on average. It will also lengthen how long the average visitor spends...

How to Develop a Video Content Strategy for Your Business

Contrary to the belief of many businesses ready to jump on the video marketing bandwagon, kickstarting a video marketing campaign is not as simple as publishing a video. Like other forms of marketing, there has to be a strategic approach if you want to use your time...

How to Leverage YouTube for Your Video Content Strategy

Fewer and fewer people are having real face-to-face interactions thanks to the advent of social media and digital communication. Video helps bring back that face-to-face communication and make it accessible to everyone to begin to develop relationships with viewers...

How to Pick the Right Video Marketing Partner for Your Business

Before you ever think about hiring a video marketing partner, there are three things your business needs to consider to ensure that they are the right fit for the job. Whether you're looking to partner with a company for a long-term campaign or just a one-off project,...

How to Bolster Your SEO with Video Content

The still-growing use of mobile devices was the latest thing to widely impact the approach of marketers to the ever-changing digital landscape, and the next thing on the horizon is most certainly video content. It already makes up about 64% of the traffic crossing the...

The 7 Best Practices of Video Content Marketing

It's a fact that video content is more compelling and engaging than text-based content. People are more likely to share video-based content, and also more likely to sit through its entire duration compared to an article, which can just be skimmed or skipped all...

5 Awesome Ideas for Video Content Marketers

Every second on Twitter, more than 700 YouTube videos get shared. Video content is able to generate 3 times more inbound links as a text post. Infographics and video content also easily go viral through social media. All of this means you need to be incorporating some...

Why Google Loves Video Content

Google Loves Video Content It's not your imagination. Google loves video content. In fact, Google loves video more than your 2000-word articles. There's a simple reason why: Consumers like video content more than your 2000-word blog posts. Many marketers make the...

10 Alarming Video Content Statistics

Did you know that more than half a billion people (more than 500 million) are watching videos on Facebook each and everyday? Over the next four years, it has also been predicted that internet video traffic will make up more than 80% of all consumer traffic on the...

Video Marketing in Focus – Explainer Videos

Explainer videos are one of the most popular types of video marketing content used on the web today. What does it take to make an explainer video and how can it benefit your business? What Is An Explainer Video? An explainer video is just what it sounds, it's a video...

The 7 Benefits of Executing a Video Marketing Strategy

In recent years, the popularity of video marketing has exploded, and there are countless reasons why. If you are still on the fence about incorporating a proper video marketing strategy for your business, this article will help convince you. Here's a review of the top...

How to Use Analytics to Properly Evaluate Your Video Marketing Strategy

You have created a video marketing strategy. You have executed it. Things seem to be going well, but how can you know? Analytics. You have to measure the success of your strategy. Don’t move on to the next project just yet; or, worse yet, keep repeating the same plan...

25 Ideas for Video Marketing Content

Just about everyone has lost track of time on YouTube and other video platforms. It's too easy not to. Video marketing content is one of the most entertaining and easily consumable forms of content on the internet, and it can also be very addicting if it's used...

How to do Video Marketing Right

Many businesses are in the habit of focusing all of their marketing efforts on website SEO and email lists. While those things are certainly important to growing your business, as the internet continues moving forward to a instant and effortless culture, video...

The Top 3 Video Marketing Trends

The past few years have seen a lot of marketing trends come and go. With the ongoing technological advancements, there is no doubt that video marketers in 2018 will be seeing lots of new approaches that are here to stay. Beyond higher resolutions, marketers need to...

5 Video Marketing Tips That You Can Start Using Today

More than 93% of marketers are already using video marketing as part of their digital strategy for communication and sales. If you happen to fall into the 7% of people who don't, these marketing tips might help you change that.   #1 Make Subscribing An Easy Choice...

Best Practices for Video Content Marketing

Video is one of the most sharable, engaging, and informative forms of content out there. If you aren't already using it as part of your content marketing campaigns, your competitors most certainly are. Considering that the average internet user will consume more than...

How to Optimize Your Video Marketing Campaign

Every good marketer already knows it: With people's busy schedules and short attention spans, simple text is not always the most effective way to get your message across. If you want a user to actually process what you're saying, you may need to go a different route....

8 Statistics That Will Make You an Instant Believer in Video Marketing

Every good marketer already knows it: With people's busy schedules and short attention spans, simple text is by no means an effective way to get your message across. If you want a user to actually process what you're saying, you need to go a different route. Video...

How to Evolve Your Social Media Strategy with Video

If your company is already on YouTube, Facebook, Twitter, Instagram, and/or Snapchat, you’re halfway there. Why just halfway? Because experts are calling 2018 the year of video dominance in social media. Ignoring video means you’ll be left behind. Let’s look at one...

Effective Strategies for B2B Video Marketing

B2B video marketing is creating impressive results: 41% more web traffic, 80% increases in conversions, 200 to 300% increases in email click-throughs. Last year, 70% of B2B marketers ranked video as the most effective content for converting qualified leads. If most of...

Best Practices for Adding Demo Videos to your Marketing Strategy

Demo videos look simple, but are deceptively tricky to produce. These instructional videos, which introduce products and show how things work and pack a huge amount of information into just a few minutes of footage. Here are some best practices that will help you make...

5 Ways to Integrate Video into Your Current Marketing Strategy

When you add video to your marketing strategy, you set up your company for long-term success. Around the world, viewer attention is shifting away from traditional media and toward video as a primary source of buying information. A Google study projects that by 2025,...

How to Speak Directly to Your Target Audience with Video Marketing

https://www.youtube.com/watch?v=o03-PasTgRU   A common mistake in video marketing is to assume your audience is everyone. Sure, it would be amazing to reach all 30 million people who visit YouTube each day. But precisely 0% of businesses reach every video...

15 Quick and Easy Ideas to Improve Your Video Marketing Content

Need to brush up on your video marketing content? Here are 15 fast, easy ways to make better videos that drive audience engagement.   #1: Brand Consistently Every video should connect directly to your brand. So set a branding standard for your videos, and...

How to Develop a Video Marketing Strategy

So you’re not Ed Sheeran. You’re not Pepsi. You don’t have millions to invest in video marketing, and your goal isn’t really to become one of the top 10 viral videos of the year — although that would be nice. Instead, what you need is a sensible, effective...

360 Video Interview With Paul Grenier Of ALS Consulting

Transcript - 360 Interview with Paul Greiner, Principal Consultant, ALS Consulting Neil: [00:00:03] Hi. I'm Neil with Nickel City Graphics and we're trying another 360 interview because the last one was very popular. So, a lot of that might have been due to our...

360 Video Interview with CJ Maurer of Complete Payroll

Transcript - 360 Video Interview with CJ Maurer of Complete Payroll Neil: [00:00:04] I'm Neil with Nickel City Graphics and today we're going to try something a little bit different. We're kind of experimenting with new camera that we have. So, we're going...

Why Video Is Awesome #11 – Video Analytics

Why Video is Awesome #11 - Video Analytics Reason #11 why video is awesome is access to awesome video analytics. With YouTube’s video analytics you can not only find out how many potential clients have seen your video. You can also tell how long they watched, how they...

Improve Your Campaign #10 – YouTube Video Descriptions

  In our last video in this series we talked about Tags. Today let’s talk about your YouTube descriptions. They are very important to your video marketing efforts. Here are three quick tips: Write Long Video Descriptions Unlike your video itself, brevity is not your...

Why Video is Awesome #10 – Build a Digital Library

Build a Digital Library Do you give presentations regularly? Training sessions? Sales pitches? Capture these events with video and start building a digital library of content for your business. It is a great way to to educate your target market. It is also a great way...

Why Video is Awesome #9 – No Words

https://www.youtube.com/embed/FTJjmbUCbkw No Words You can explain complex ideas like… Demonstrating your app… Showing people how your product works… Or why you have the best concert venue… …without saying a word. [et_bloom_inline...

Improve Your Campaign #8 – Pick Up the Pace

https://www.youtube.com/embed/jEOGUnj5v3c Pick Up the Pace How long does it take you to skip a video that doesn’t get to the point? 5 seconds? 10 seconds? Maybe you have all kinds of time and it’s 30 seconds. That quick trigger finger goes for the videos you produce...

Why Video is Awesome #8 – Video Targeting

Video Targeting Do you know your ideal customer? Maybe they are a 25-35 year old, skateboarding, night-owl, accountant, that lives in a specific neighborhood, only wears blue and digs poodles?? If so, you need some serious video targeting for your message. Traditional...

Improve Your Campaign #7 – Animation

https://www.youtube.com/embed/pHr0u3LDxbQ Tips on Animation Sarah recently started animating. Here are a few tips from her on how to get started yourself Do you like this video? Can you think of anyone who might find it useful? Please share it, Like it or comment....

Why Video is Awesome #7 – Show Off Your Quirks

https://www.youtube.com/embed/tjpvI-WUjtE Show Off Your Quirks Why is video awesome? Because it gives you a great medium to show off the quirks - the personality of your business and your employees. Coffee nerds? Show it off. Do you love where you live? Tell the...

Improve Your Campaign #6 – Try A Video Series

https://www.youtube.com/embed/2vUcibe4dzc Try a Video Series As we mentioned in a previous video, one of the keys to video marketing success is consistency. A great way to achieve this consistency is to create a video series. (Like this one) All it takes is a little...

Why Video is Awesome #6 – Video is Reusable

https://www.youtube.com/embed/9OOf8aolAkM Video is Reusable One great benefit of web video is that it is video is reusable. And when I say reusable, I don’t mean that it can be watched over and over (though of course it can). I’m talking about the many uses you can...

Improve Your Campaign #5 – Color

https://www.youtube.com/embed/YeS5SUetv8Q When producing your video content, aesthetics are a top priority. Let’s look at the importance of color. Color helps tell a story, and it all relates back to color theory. Here’s some quick tips to keep in mind: Colors have a...

Why Video is Awesome #5 – Constant Content

https://www.youtube.com/embed/kalEXEurN8w The key to standing out in the crowded world of digital marketing is relevance and a consistent stream of content. Well developed web video has relevance down. It’s concise, targeted and useful. But, video can also help fill...

Improve Your Campaign #4 – Single Subject

https://www.youtube.com/embed/5O5oOlOdFgI Are you having trouble getting your message heard? When you’re passionate about what you do, it can be hard to condense your thoughts into a format that is easily consumed by potential clients. Many business owners want to...

Why Video is Awesome #4 – Visualize

https://www.youtube.com/embed/UL-mhRvQFL8 Visualize Has this ever happened to you? You explain your product or business to a friend, relative or prospect. You think you you have done a good job. You think you have kept it succinct and simple… … and they look at you...

Why Video is Awesome #3 – Demonstrate

https://www.youtube.com/embed/B-GPEGYYMuc Demonstrate Is your profession one where you give the same presentation multiple times a day? A week? or even a year? You may be interested in reason #3 why video is awesome. Have you ever wondered why you don’t see many...

Improve Your Campaign #2 – Target Your Market

Target Your Market Are you wondering whether your videos are reaching the right audience? Target your market with placements through Google Video AdWords or Facebook and make sure your video marketing hits its mark. Google has a great knowledge base and certifications...

Why Video is Awesome #2 – Answer Common Questions

  https://www.youtube.com/embed/EBLzcPjdyeI Common Questions Do you answer the same questions about your business over and over again? You may be interested in reason #2 why video is awesome. As much as you may like helping people out, answering the same questions can...

Improve Your Campaign #1 – Shoot with Your Cell Phone

https://www.youtube.com/embed/HTjF6yA44m8 Shoot with your cell phone Are you missing the fancy camera but still want to shoot your own video? It’s not Hollywood movie quality, but you probably have a camera in your pocket that can do the job. Your cell phone! There...

D’Youville Interview Videos #2

https://www.youtube.com/watch?time_continue=1&v=O4LYPR8wbTI D'Youville Interview #2 In the second blog post about our D’Youville interview videos project we feature Dr. Karen Panzarella of the Intreprofessional Clinical Advancement Center at D’Youville College,...

Why Video is Awesome #1 – Introduce Yourself

https://youtu.be/n0BfnuULNYE Introduce Yourself Video is a great opportunity to introduce yourself or your business. I was recently part of a story where this came into play. A friend was looking for insurance advice. I offer to hook him up with ‘my guy’. He is a...

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