What is a Video Marketing Agency?

Apr 2, 2019

The digital world as we know it in 2019 is full of people who call themselves “digital marketers” when in reality, they just repost memes on Instagram. There’s a good chance someone in your social circle falls into this category.

However, you’ve identified that your business needs help with creating and executing a video marketing strategy. Who do you turn to? A social media influencer? Video production company? Advertising agency? Video Marketing agency? What do these even mean?

In this blog post, we’re going to define what exactly a video marketing agency is, what they do, how they’re different from other companies and everything else you need to know about what makes a video marketing agency tick.

What is a Video Marketing Agency?


You may be familiar with what an ad agency is. Haven’t watched an episode of Mad Men before? Ad agencies work with other business to develop, plan and execute various advertising strategies. This can involve print materials, website/app development, copywriting, video production and much more.

Ad agencies come in all sizes, from your small boutique shop where everything is treated like fine art, to your large companies that have been in town for decades. Do a quick Google search for some in your area. You may be surprised at how much some ad agencies like to talk about the amount of coffee they drink.

So then, a video marketing agency is a more specialized type of company. A video marketing agencies works with business owners, internal marketing departments or other advertising agencies, to produce and execute the various portions of a video marketing campaign. Video marketing agencies are not only experts in producing high quality video content, but they also know how to effectively use video for advertising purposes.


What Makes a Video Marketing Agency Different?


Video marketing agencies are not full service advertising agencies or design studios. While they do know how to create motion graphic animations, graphic design and print layout may not be in their wheelhouse. Furthermore, a video marketing agency probably won’t be helping with technical web design either. Video production and video marketing is where they shine. It’s their bread and butter, you know?

In somewhat of the same realm as a video marketing agency, you have your traditional video production companies. These types of companies are totally fine, and there’s a time and place for them without a doubt. They may be comprised of folks who work in the local film industry, old school camera operators or young kids with access to a DSLR. This will vary depending on your market.

Traditional video production companies know how to produce quality video content for TV or the web, but that tends to be where their experience ends. When it comes to getting your target audience to watch your videos, traditional video production companies may struggle. Once they complete production and editing, their job is done.

Meanwhile, a video marketing agency not only can produce high quality video content, but they know how to have it seen by your target audience. After all, what’s the point of making a video if no one watches it?

What Else Should You Know?


A video marketing agency is agile and understands that long production cycles [usually] don’t work well for many businesses. That refers to the time it actually takes to produce the video content needed. Seeing results of any marketing campaign can take time. However, by using effective video marketing strategies, your business (or client’s business) can reach more people, generate brand awareness and increase sales.

Maybe your business has a long or complex sales funnel, that’s totally fine. A video marketing agency will be able to help you create content at every step of your sales funnel/customer journey. Since different pieces of content work differently at each step, it’s important to have a solid execution plan in place so your company reaches its goals.




Video marketing agencies, just like other forms of marketing/advertising companies, exist to help other businesses in many ways. Most notably is usually with increasing brand awareness and provided the assets necessary to assist with increasing sales.

I hope you found this information helpful. If you have any questions on this topic (or video marketing in general), feel free to reach out to me at dave@nickelcitygraphics.com. I look forward to hearing from you soon 🙂

David Seifert

David Seifert

Video Production Specialist

Our resident motion graphics badass. Dave can often be found making excursions to find the very best in vegan pizza or burgers.

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Nickel City Graphics LLC is an agile video marketing agency that will expertly tell your story to your target market.

Is your product or service too complicated or abstract to convey its value in words alone? Do you need to reach more people? Or the right people? Are repetitive sales calls and product demonstrations taking a bite out of your bottom line? We help small and medium-sized businesses in the technology, education and healthcare fields tell complex stories through web video production. Nickel City Graphics LLC video production projects include built-in video marketing and interaction with your target market via Guaranteed Views. We always have an eye on the future, integrating the latest equipment, technology, and style into your campaign.

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