You have done all the legwork, and you are ready to shoot your first video. You know why you need video content for your business, so it’s about time you actually make some videos, but now you need to figure out what to say.

Here’s the BIG problem – you’re not a copywriter, and you have never written a script. Fear not, because we’ve created a guide for you on creating a simple video script (we also have a blog on video topics if you need help with that too). In no time, you’ll be posting high-quality video content like a pro.

Prerequisite

Before getting into the meat and potatoes of things (or tofu and cauliflower if you’re vegetarian), there are a few essential things you’ll want to identify. This will make it easier for you to formulate a script. Here are some things to keep in mind:

• What is the purpose of the video? – Are you planning on educating people, creating general brand awareness, or trying to sell a product?
• Who is your target demographic? – Figure out the type of person you’re speaking to. Are you addressing business owners, salespeople, or someone in the restaurant industry? By knowing this, you’ll be able to craft a more compelling message.
• What action do you want people to take? – Often referred to as the “call to action,” but think about what you want viewers to do after they watch your video. Will they head to your website, provide an email address or make a purchase?

By keeping these three points in mind when working on your script, you’ll be able to speak directly to your target audience and be more effective with your marketing efforts. How you phrase a topic for business owners will differ from that directed toward regular consumers.

Script Template

For this particular example, we will focus on a video that will be roughly 60 to 90 seconds long. Ideally, you’ll want to keep messaging like this short and sweet. People’s attention spans aren’t great, and you’ll want to keep your target audience interested the entire way through. Like a written document, you’ll want to break this up into an introduction, body, and conclusion.

Introduction

No need to get crazy here. You’ll want to tell the audience who you are, what your job/role is, and what it is you will talk about. Provide a little bit of foreshadowing to help people stay engaged. Here’s an example:

Hi, my name is Neil. I’m the founder of vidwheel LLC, and today I will provide information on how to write a simple video script. This can be the difference between having an excellent video and . . . a dud.

You can take that example, take out my information and throw in what you’d like to say. With this, you are quite literally telling people what the video is going to be about. Here’s a skeleton of what that can look like:

Hi, my name is ____________________. I’m the/a ________________________ with _____________________. Today, we’re going to discuss ____________________________. [Summary/Foreshadowing] ____________________________________________________________________________.

Body

Now we’re getting into the actual bulk of your content. As long as you could hook someone’s attention, this is the portion of the video where you’ll be providing information.

Craft the body section of your video by thinking about who your target demographic is and what you’d like them to do at the end of your video. This will differ based on your industry and the audience you’re looking to address.

If you’re basing this video script on a blog post, much of this work is already done for you. You can use the heading/sections of the blog post to guide your script. If this script isn’t based on existing content, then don’t worry.

Figure out two or three points you’d like to touch upon based on your chosen topic. You don’t need to go super in-depth with this, especially if it will be supported with other forms of content.

Keep the body of your video conversational in tone, making sure not to be heavy-handed with your explanations. Video works well when you take [oftentimes] complex ideas and boil them down into simple explanations.

Conclusion/CTA

Look at that; you made it to the end! You can end the video by cutting to black, but we’d advise against that.

You will want to summarize your video’s main points and direct viewers toward a call to action. How you address this will depend on what the actual content of your video was about.

For example, keeping with my script writing video idea, my ending call to action may be “Check out our website for more information” or “Download our free PDF on script writing.”

It’s important to note that you don’t want this ending to appear as “salesy” or pushy. Otherwise, you’ll lose the credibility you just spent time fostering with your target audience. Even with the best video and content out there, not everyone will do what you ask of them. If that were the case, then marketing would be a lot easier than it is.

Conclusion

And there you have it. A simple guide to scriptwriting. That wasn’t so bad. Was it? I hope you found this information helpful.

Unlocking Your Ability to Create Powerful, Professional Video Content

If you had to create an engaging, professional video for your business today, could you pull it off? If you’re like many consultants and other business professionals, you’d probably feel completely overwhelmed. Even finding a starting point might seem impossible. And that’s frustrating, because you know if you want to grow your business, video is an essential part of your marketing, sales, and communications strategies.

What you don’t know, though, is how to easily create videos that:
❓ Strengthen your brand
❓ Establish your authority, and
❓ Make people want to do business with you.

That’s the problem we help solve. We have created the vidwheel Creator Network,  a community where entrepreneurs and consultants representing all industries can come together to master the simple steps to stabilize and grow your business through video. From strategy to audio and lighting, staging, preparation, to feeling 100% natural in front of the camera, here’s where you can learn it all. I created the vidwheel Creator Network as a supportive, energizing place to learn, share feedback, and grow alongside a community of professionals a lot like you!

Our affordable membership package even includes a done-for-you equipment kit. A video studio-in-a-box for your home or office. We’ve curated these kits for simplicity, versatility, and video creation power. No guesswork. No bins full of equipment you bought but didn’t need.

It’s the trifecta of video mastery:
✅ Right training
✅ Right equipment
✅ Right community

That’s the kind of ease I wish I had when I started my own small business.

If this sounds like what you’ve been looking for, please take a moment to check out the vidwheel Creator Network.