25 Ideas for Video Marketing Content
Just about everyone has lost track of time on YouTube and other video platforms. It’s too easy not to. Video marketing content is one of the most entertaining and easily consumable forms of content on the internet, and it can also be very addicting if it’s used correctly. Studies have revealed that around 55% of people watch videos every single day, while 78% watch videos at least once a week. These numbers are only growing.
And, they’re also the proving point when it comes to explaining how YouTube can be such a powerful part of your video marketing content strategy. But, coming up with content to post isn’t always that simple. Below, you’ll find 25 creative sources of inspiration for the next video marketing content piece that you create. This will help you mix things up and gain more exposure for your campaign.
#1 Announce Something Big
Don’t spill the beans through a tweet. Post a short video announcing the next big deal about your business and spread it on social media. Video marketing content allows you to build hype through genuine personality and on-screen animations.
#2 Parody Something Popular
Can you think up a clever spin-off of a popular movie clip, music video, or something funny that has been making its rounds across the internet recently? People love seeing creative twists on relevant and fresh topics and, if you think about something creative, you can use this fact to the advantage of your business. Act quickly, and don’t let the trend fade before you post a video. If you do, it will be like serving up stale bread–stay at the leading edge of the trend, don’t follow behind it.
#3 Film Testimonials
Far too many businesses these days have missed out on the power of video testimonials. While having short written testimonials on your website is certainly beneficial, you should also interview some of your customers and turn it into a short video testimonial. Video marketing content testimonials are much more trustworthy compared to written ones, and they bring the story to life, making it easier for customers to connect with it.
#4 Show Them How
Don’t just tell your customers how they can use your product, show them by utilizing a video walk-through of your product or service. Demonstrate how it can help their business by getting hands-on and emphasizing the selling points.
#5 Host a Q&A Session
Your audience is bound to have some questions about your product or service. Maybe you get a lot of emails or comments with a few questions that are often repeated. By taking these questions into a live stream and answering them for your viewers, you’ll help engage interested visitors and possibly turn them into customers.
#6 Go Behind-The-Scenes
Who doesn’t like getting a sneak peak into the backstage operations of your business? It makes them feel like they are getting something exclusive and as though they’re being let into a secret. It can make them feel very included in your brand and build a stronger connection while also raising interest in your product or service. If you have something new in the works, share a little bit with your audience to spark their interest.
#7 Showcase The Creation Process
Are you creating a new product? Showcase the work that goes into it by highlighting all the steps you had to take to get from concept to finished product. If it’s a service that you offer, you might take them through the process of getting from Point A to Point X, Y, or Z.
#8 Make A Stop-Motion Video
Incredibly, stop-motion videos aren’t that difficult to make. Taking lots of photos of something in action and then compiling them into video form using a simple piece of software can give you a stop-motion effect that will be super sharable.
#9 Show What NOT To Do
Do people sometimes make mistakes about how to use your product? Make an educational video marketing content demonstrating the “Top 3 Ways People Go Wrong With ________”. You can also put a humorous spin on the video by including one or two mistakes that are simply off-the-wall and completely filmed for comedy purposes.
#10 Introduce The Team
People like putting a face to the name. Whether it’s just you or a whole team of individuals, getting face-to-face with your customers and telling them who’s behind the brand can really help build authority. Have each team member state what they do, and then share a story or answer some fun questions so they can build a connection with your viewers.
#11 Conduct Interviews
Would it be appropriate for your brand to bring in an industry expert and ask them some questions? This can benefit your audience and help position your brand as an authority. It can also open you up to a wider audience who has a connection with the person you are interviewing.
#12 Use a Whiteboard
Whiteboard videos were all the rage a couple years back, and while the hype has died down, you can still utilize them to help add a new aspect to your videos. Get a large whiteboard to use in your next piece of video marketing content and have a person utilize it for writing down important points or even illustrating little drawings. They don’t have to be an artist to use a whiteboard for an extra boost of intrigue.
#13 Share A Screen
Is there a way you can utilize a screen capture software to give a walk-through of your software or something to do with your business? Like maybe showing them how to enter into your online member’s area or use your product to the greatest extent. Screen sharing adds an extra aspect that can help with tutorials.
#14 Unbox A Product
Are there certain products or tools that you utilize in your niche? Something you think your audience will find helpful? Do an unboxing or product review video and share that value with your customers.
Everybody loves getting to see life through someone else’s eyes. What does a day-in-the-life look like at your business? Film some short clips throughout the day at your office and then compile them together to showcase the fun culture of your brand.
#16 Before and After
Before and after pictures can be extremely powerful for certain types of products, including clients projects, renovations, and some other services. Take a before and after video to highlight what your product or service helped accomplish.
Is there an extended project that you can take video footage of and then speed up to create a time-lapse effect of its creation. People love watching things come together in a fast-forward style, whether it took hours, days, or even months’ of real-time work.
#18 Reveal Something
There’s really no better way to launch a new product than to highlight its features and demonstrate it in action than through a video. In this way, video marketing content is excellent for building excitement and trust.
#19 Say Thank You
Did your last event turn out to be a huge success? What about your latest launch? Taking just a short moment to thank your audience works in two ways: It expresses appreciation for your current customers, and it highlights your product/service/brand’s popularity for newcomers. We have done these videos to thank our clients as well.
#20 Tell Stories
Are there some engaging stories you can tell that are related to your niche or business? If you can cleverly share it through the use of video, you can find that stories are a great marketing tool. Some exaggeration is acceptable as long as you keep it real.
Have you had a lot of fun videos over the years? Why not make a video compilation highlighting some of them? Like the “Best Bloopers of 2017” or the “Coolest Videos of the Year” that highlights a certain topic or time period.
#22 Build Buzz
Is there something exciting that’s soon to happen with your business? Use your next videos to hint at this announcement and start building excitement about it. This can also encourage first-time viewers to click the subscribe button if you end the video with a tease to an upcoming video that’s bound to blow their minds.
#23 Tour Your Office
This goes back to the behind-the-scenes type approach. People love getting to see other parts of your studio and figure out what goes into making your videos, especially if you are in a creative niche. Giving your audience a tour of your office, especially by making it an exclusive video (like only available on Facebook, for instance), can boost interest and engagement.
#24 Perform a Publicity Stunt
Publicity stunts can be the perfect way to utilize video content for your brand. Come up with something creative your brand can do to build interest in your product and make it viral-worthy. This can turn out to be a huge success if approached correctly, so invest time into something really interesting.
#25 Prove Something
Is there a rumor or a misconception related to your brand? Prove it or disprove it through a video. You can also take a humorous approach by cultivating a fun rumor yourself, acting like you’re going to disprove, and then comedically “prove” it is throughout the course of the video. These off-the-cuff videos can be published to even the most serious of business’ channels every once in a while to lighten the mood and entertain your viewers.
Do you want to work out other potential video ideas? Use the Video Marketing Strategy Blueprint (PDF) – worksheet included.
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