Improve Your Campaign #5 – Color

May 19, 2016

When producing your video content, aesthetics are a top priority.

Let’s look at the importance of color.

Color helps tell a story, and it all relates back to color theory. Here’s some quick tips to keep in mind:

  1. Colors have a dramatic impact on the emotional response to of your video. Most commonly we tie white with good and black with evil. Blue with trustworthiness, red with excitement and green with nature.

  2. Colors draw and hold attention. Visual stimulation is engaging. It’s in our nature to be attracted to things that look nice.

Be cognizant of you color choices when creating video content.

Nickel City Graphics LLC is an agile video marketing agency that will expertly tell your story to your target market.

Is your product or service too complicated or abstract to convey its value in words alone? Do you need to reach more people? Or the right people? Are repetitive sales calls and product demonstrations taking a bite out of your bottom line? We help small and medium-sized businesses in the technology, education and healthcare fields tell complex stories through web video production. Nickel City Graphics LLC video production projects include built-in video marketing and interaction with your target market via Guaranteed Views. We always have an eye on the future, integrating the latest equipment, technology, and style into your campaign.

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