Improve Your Campaign #5 – Color

May 19, 2016

When producing your video content, aesthetics are a top priority.

Let’s look at the importance of color.

Color helps tell a story, and it all relates back to color theory. Here’s some quick tips to keep in mind:

  1. Colors have a dramatic impact on the emotional response to of your video. Most commonly we tie white with good and black with evil. Blue with trustworthiness, red with excitement and green with nature.

  2. Colors draw and hold attention. Visual stimulation is engaging. It’s in our nature to be attracted to things that look nice.

Be cognizant of you color choices when creating video content.

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