Improve Your Campaign #2 – Target Your Market
Target Your Market
Are you wondering whether your videos are reaching the right audience? Target your market with placements through Google Video AdWords or Facebook and make sure your video marketing hits its mark.
Google has a great knowledge base and certifications if you would like to dig deeper, but here are a few quick tips to get started.
#1: Interest targeting is an easy first step. What is your target market into? Be sure that your videos are seen by the r people by using Google’s interest-based audiences.
#2: Keyword targeting can reach your target market with a highly relevant list of words. It’s important not to be too broad. Use the Google Keyword planner for helpful suggestions.
#3: Location targeting is key. With Google Video AdWords you can target as high level as a county and as drilled down as a zip code.
Nickel City Graphics LLC is an agile video marketing agency that will expertly tell your story to your target market.
Is your product or service too complicated or abstract to convey its value in words alone? Do you need to reach more people? Or the right people? Are repetitive sales calls and product demonstrations taking a bite out of your bottom line? We help small and medium-sized businesses in the technology, education and healthcare fields tell complex stories through web video production. Nickel City Graphics LLC video production projects include built-in video marketing and interaction with your target market via Guaranteed Views. We always have an eye on the future, integrating the latest equipment, technology, and style into your campaign.