Pivot – 5 Minutes to Better Marketing

Dec 12, 2015

Pivot – 5 Minutes to Better Marketing

This is article number sixty that I have written under the moniker ‘5 Minutes to Better Marketing’, and it will be the last one by that name. As any business develops, things change. Over the past two and half years of ‘5 Minutes to Better Marketing’ we have had a lot of change here at Nickel City Graphics.

The change is by design and expected, but a quick rundown of our target market and our year end check make it very clear. Our services have shifted from general marketing work to focus almost exclusively on video marketing. While we still serve small businesses, our client roster has shifted away from micro-businesses to more established companies and the advertising/marketing agencies that serve them. And so in keeping with ‘practicing what we preach’ in order to better serve our evolving target market – it is time to pivot.

The good news is that this shift brings our business closer to the vision I set out to develop seven years ago when I started Nickel City Graphics. Helping businesses reach their clients through what, at the time, was a bold new media – web video. It is a media that has come of age and though it has always been our focus, it is now our exclusive service offering.

Our new campaign will be called aMarketingShift. It will be delivered by video and will focus on video marketing for the web – why it is an awesome choice for businesses to reach their market and how to ramp up or create your own marketing video campaign. As a member of this list you will automatically begin receiving this new publication in 2016.

Take Away – Adjust your marketing as your business needs change.

Nickel City Graphics LLC is an agile video marketing agency that will expertly tell your story to your target market.

Is your product or service too complicated or abstract to convey its value in words alone? Do you need to reach more people? Or the right people? Are repetitive sales calls and product demonstrations taking a bite out of your bottom line? We help small and medium-sized businesses in the technology, education and healthcare fields tell complex stories through web video production. Nickel City Graphics LLC video production projects include built-in video marketing and interaction with your target market via Guaranteed Views. We always have an eye on the future, integrating the latest equipment, technology, and style into your campaign.

Effectively Integrate Video Into Your Marketing(PDF)


Video is big right now. How big? According to Cisco, video traffic will be 82 percent of all consumer Internet traffic by 2021. The number two search engine (behind Google) on the internet is YouTube and every major brand on the planet is busy building their online video presence. Download the guide for stategies on how to incorporate video into your marketing plan.

Download the file at the following link.

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