Smartest Person in the Room – 5 Minutes to Better Marketing

Sep 10, 2015

Smartest Person in the Room

Have you ever wanted to be thought of as the smartest person in the room; especially in a business setting. The one that people look to for information. The expert. The leader.

You can be, if you market yourself that way. This is commonly called developing your expert status and I have written about it a few times in past articles – Expert Status and Educate Your Market. How do you become considered an expert in your field? It’s about giving useful information away. Helping people. Demonstrating your abilities and your knowledge.

I’m going to pick on a long time client as a prime example. Jeff Leyonmark of GA Leyonmark Insurance Services has been employing the approach of expert knowledge for longer than I have known him. The concept is simple. He’s a property and casualty insurance professional and he’s not afraid to share his knowledge. He is adept at displaying this knowledge in networking and one-on-one meetings (and we help him do it online). Do you have a question about insurance? Ask him. Jeff is happy to answer. You don’t have to be a client or prospect. Jeff invites insurance questions from anyone and he answers them well. If he doesn’t know the answer personally, he will connect you with someone who does. It proves something about him and his business. They know their stuff.

Giving away useful information doesn’t appeal to everyone. I know a lot of professionals that do not subscribe to this theory. They are in the info for money business. Hold your industry secrets close. Don’t give up too much to a non-paying customer. This can make it tough for a potential customer to determine their level of expertise. How good are they really? And to that strategy I would ask this question:

Who would you rather do business with? Someone that knows their stuff or someone who says that they do?

Takeaway – Build your expert status to build trust with potential customers.

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Is your product or service too complicated or abstract to convey its value in words alone? Do you need to reach more people? Or the right people? Are repetitive sales calls and product demonstrations taking a bite out of your bottom line? We help small and medium-sized businesses in the technology, education and healthcare fields tell complex stories through web video production. Nickel City Graphics LLC video production projects include built-in video marketing and interaction with your target market via Guaranteed Views. We always have an eye on the future, integrating the latest equipment, technology, and style into your campaign.

Effectively Integrate Video Into Your Marketing(PDF)


Video is big right now. How big? According to Cisco, video traffic will be 82 percent of all consumer Internet traffic by 2021. The number two search engine (behind Google) on the internet is YouTube and every major brand on the planet is busy building their online video presence. Download the guide for stategies on how to incorporate video into your marketing plan.

Download the file at the following link.

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