The System – 5 Minutes to Better Marketing
I’m in Cape Cod this week living the beach bum life, but thanks to the system that I have in place for Nickel City Graphics, you may never have known it… if I hadn’t just told you. What is at work now, and is every week, is our marketing system. It keeps churning even when I am not, and that is no mistake because consistent, useful information is the key to the whole content marketing game. A marketing ‘system’ is a must for any small business. It’s a must for your small business.
What do you do when it’s time for a vacation? When things get too busy to keep up with your campaign? Is there radio silence for a week or two? Do your tips and helpful info slow to a drip? What is that costing you in business?
Systematize. It’s the only way to keep your marketing campaign moving forward when you or the person who runs your marketing campaign is unavailable. Here are a few tools we use in our marketing system:
- HootSuite – We discussed this program before in Schedule It, but it’s worth a mention again. HootSuite allows you to schedule posts for your social media networks in advance. Set your posts up before a big project crunch – or maybe prior to your week in the Caribbean. Your first three social media networks are free, and they are offering a 30 day free trial – if you need more publishing power. Check it out here.
- Bonus – If you are a paid subscriber to HootSuite, they offer a new service called “Suggested Posts.” The service searches the internet for articles from trusted sources that match a set of search terms that fit with your campaign. It’s a great way to drum up extra posts with less legwork on your part.
- MailChimp – This program has also been plugged on 5 Minutes to Better Marketing before. Its scheduling feature can be a lifesaver. Setup emails months in advance if you would like, and don’t miss a new upgrade to their system. Automated mailings – a great way to onboard new email list signups. And it’s all free (to a point).
- Freelancers – Not every small business has the staff to hand off marketing duties when necessary. I suggest finding a reliable freelancer. You can have them schedule or write social media posts, respond to emails or interactions on your social media channels or any other aspect of your campaign. They can be a great asset when you are unavailable.
Between a well-planned schedule, a reliable freelancer and some helpful technology I’m able to keep this show on the road no matter where I am, or what I am doing.
Takeaway – Don’t let busy time or time away from your business kill the moment of your marketing campaign. Implement a marketing system.