First Impressions – 5 Minutes to Better Marketing
These sales sheets are often one of our first communications after someone contacts us, or we have a sales conversation. FaceTime Video – ProveIt Video. There is not that much to them. They are simple, but they are incredibly helpful in making sales. They have been great for business, but we have only sold a handful of either product.
How can that be? It’s simple, really. They are a great first impression. The sales sheets build credibility. They let our potential customers know that we’ve done this before – so often that we have a sales sheet at the ready. They come complete with tips on how to make the video product work for you and exactly what you can expect from either product. We lay our cards on the table – no sales games or tricky pricing. Our customers seem to like that approach.
But, the real key is that these sales sheets give some form to a potential customer’s vision. “I could see project X fitting into this ProveIt video…but I want to add Y and Z.” That is the reason we don’t sell a ton of FaceTime and ProveIt videos. They are a starting point. A foundation on which to build a project. A springboard for a potential client’s vision, not a limit on it. This is why these sales sheets are one of the best marketing tools in our arsenal.
Bonus – There is an extra feature of these sales sheets that your business might appreciate, too. They can help eliminate the “grinders”. These sales sheets have saved me from a number of dead-end sales situations. It’s the price and the clarity. The price is prominent, and that scares off most “grinders” looking to pay the bare minimum. Your average grinder isn’t interested in paying a fair price for a service and the sticker-shock will send them running. The clear definition of the services can sends them running, too. They can’t manipulate your time or squeeze more out of you than they are supposed to with those well defined terms.
Try it yourself. Have sales sheets or collateral for some common “starting point” products related to your business. Make them look professional, make them informative and always keep them on hand.
Takeaway – A professional first impression with some expert knowledge goes a long way to building credibility with a potential client.
- A Piece of the Puzzle - 5 Minutes to Better Marketing
- Clients and Grinders - 5 Minutes to Better Marketing
- Copycat - 5 Minutes to Better Marketing
- Easy Introductions – 5 Minutes to Better Marketing
- It's Not About You - 5 Minutes to Better Marketing
- Results Guaranteed - 5 Minutes to Better Marketing
- Smartest Person in the Room - 5 Minutes to Better Marketing
- Social Media Tips - 5 Minutes to Better Marketing
- Think Multi-Use - 5 Minutes to Better Marketing
- Vet Your Ideas - 5 Minutes to Better Marketing