What is a Prove It Video?

A Prove It Video offers the opportunity to demonstrate your product or service in action. Prove It Videos are most beneficial for products or services that are better demonstrated than explained. Web videos make this very easy. This video type helps illustrate the value of the product or service you are offering to potential clients, but saves you the time of having to do this on a case-by-case basis.

Prove It Videos Uses

Demonstration: This is your chance to show the technical workings of a product or get into the procedural details of a particular service that potential and existing clients may not be familiar with.
Credibility: Seeing is believing. A short demonstration will go a long way to proving the value of the product or service you are offering, and increase your credibility in the eyes of potential clients.
Efficiency: Rather than performing demonstrations in person for each interested individual that contacts you, a web video that demonstrates the product or service is available at all times.  If you get asked about a particular product or service frequently, this is one good way to address that issue. Prove It Videos are an easy way to show potential or existing clients what you do, while saving you valuable time.
Clarity: Some things are easier to show than explain. Prove It Videos allow you to show a product or person in action in a way that may be more clear and impressive than it would be in writing or over the phone.
Attention: Gain attention for a product or service you offer that is not being utilized fully by your clients.

Creating an Effective Prove It Video

1 – Choose the right product or service to demonstrate for your unique business needs and for your audience. Prove It Videos work best to explain a product or service you are commonly asked about, promote a new product or service, or to highlight a product or service you believe needs more attention.
2 – Practice your demonstration ahead of time so your video presentation goes smoothly and conveys precisely what you hope to convey to your new and existing clients about the particular product or service.
3 – Educating the client is key. The more you are able to educate a potential client about your product or service, the more they will see its value. This will reduce or eliminate the need to “sell” clients on your product or service.
4 – Share your Prove It Video. Post it on your website and your other social media outlets (Facebook, Twitter, etc.) for potential and existing clients to find and view at their leisure. 

Interested in finding out more?

Video is often covered in our 5 Minutes to Better Marketing monthly email series aimed at improving the marketing efforts and overall success of the small business community in the Buffalo region.