We teamed up with GObike Buffalo earlier this year to photograph cyclists for their Travel With Care campaign. The national outreach campaign was created to encourage awareness and safe behavior between motorists and cyclists, sharing the road is important. Buffalo has become vastly more cyclist friendly in the past few years and in order to keep this incentive moving forward, everyone has to feel safe!
We shot over the course of 3 separate days, photographing over 20 individuals on a white backdrop. Each cyclist was photographed in various positions to ensure plenty of options.
The images have been used on social media along with appearing in billboards throughout the area.