SMALL BUSINESS MARKETING

360 Video Interview With Paul Grenier Of ALS Consulting

  Neil: [00:00:03] Hi. I'm Neil with Nickel City Graphics and we're trying another 360 interview because the last one was very popular. So, a lot of that might have been due to our speaker CJ. So, you have a lot to live up to Paul. But today we're going to talk...

360 Video Interview with CJ Maurer of Complete Payroll

Transcript - 360 Video Interview with CJ Maurer of Complete Payroll   Neil: [00:00:04] I'm Neil with Nickel City Graphics and today we're going to try something a little bit different. We're kind of experimenting with new camera that we have. So, we're going to...

Pivot – 5 Minutes to Better Marketing

This is article number sixty that I have written under the moniker ‘5 Minutes to Better Marketing’, and it will be the last one by that name. As any business develops, things change. Over the past two and half years of ‘5 Minutes to Better Marketing’ we have had a lot...

It’s Not For Everyone – 5 Minutes to Better Marketing

If you don’t read Seth Godin’s daily blog, you should. It is short and sweet and regularly full of great advice. His recent post on Certain Failure was especially pertinent to marketing and doubly so for small business marketing. Your marketing message is not for...

Helpful – 5 Minutes to Better Marketing

Be as helpful as you can to potential clients or other professionals. It can go along way in bolstering your company’s status in the eyes of a potential client and your business circle. This concept has close ties to some of our previous articles, Expert Status and...

MVP – 5 Minutes to Better Marketing

MVP - Most Valuable Player, right? In the startup world this more likely referring to Minimum Viable Product. The holy grail of the shoestring startup. The least expensive, intensive version of your product or service. The version that allows you to see if your...

Smartest Person in the Room – 5 Minutes to Better Marketing

Have you ever wanted to be thought of as the smartest person in the room; especially in a business setting. The one that people look to for information. The expert. The leader. You can be, if you market yourself that way. This is commonly called developing your expert...

Value Added – 5 Minutes to Better Marketing

I’ve written in the past about selling the benefits of your product or service to your customer. What problem does it solve? This article goes a bit further with that concept into value added features of your business and how they can help you sell. Value added...

BackBlaze – 5 Minutes to Better Marketing

This is less of a marketing tip and more of a business tip. More specifically a file backup tip. But, you do have to back up your marketing files. So, I say we are still in the realm of 5 Minutes to Better Marketing. Do you backup your files up regularly? of even...

The System – 5 Minutes to Better Marketing

I’m in Cape Cod this week living the beach bum life, but thanks to the system that I have in place for Nickel City Graphics, you may never have known it… if I hadn’t just told you. What is at work now, and is every week, is our marketing system. It keeps churning even...

First Impressions – 5 Minutes to Better Marketing

These sales sheets are often one of our first communications after someone contacts us, or we have a sales conversation. FaceTime Video - ProveIt Video. There is not that much to them. They are simple, but they are incredibly helpful in making sales. They have been...

Halfway – 5 Minutes to Better Marketing

This year is passing quickly, as it does every year. We are about to hit this year’s halfway point, and it is an excellent time to reflect on your business. Here are a few questions to start you off: How are your marketing results? The key word here is results. It’s...

The Best Article You’ll Read Today – 5 Minutes to Better Marketing

This is probably not the best article you’ll read today. There is nothing really groundbreaking here. It’s an article about the importance of a good headline. ‘The Best Article You'll Read Today’ is my attempt at an irresistible click-bait headline. Did it work?...

You Have Read This Before – 5 Minutes to Better Marketing

That title is not a joke. I’m about to re-post an article from about a year ago. But, there’s a good reason why... You liked it. Let me explain. There is a nifty website out there called BuzzSumo.com - it’s part of theAppSumo suite. This site allows you to analyse...

Expert Status – 5 Minutes to Better Marketing

This week I had a meeting with a sales rep for a product I can’t use (right now). I went into the meeting thinking we would swap ideal client profiles, talk a little about mutual acquaintances, and that would be that. Then something more happened - I learned...

Find a Way to Relate – 5 Minutes to Better Marketing

Successful marketing to a new customer is often about finding a way to relate to your customer better than your competition. This may mean conveying the right benefit exactly at your customer’s time of need, or it might be something deeper. Often a potential client...

That’s Different… – 5 Minutes to Better Marketing

That’s different… I’ve never seen that before… Phrases like these are music to a marketer’s ears. If someone is uttering that phrase in reference to your marketing message, you have just done something remarkable, something memorable. Being memorable is half the...

Act (Again) – 5 Minutes to Better Marketing

We covered this topic once before, but it is something that comes up time and time again. In fact, it came up in a conversation in my office this week. The constant struggle between planning and acting. I've heard Jordan Levy bring up the concept every time I've heard...

Original Content – 5 Minutes to Better Marketing

Original content. It is what makes the marketing world go 'round. It could be headline copy that is different enough to grab your attention or digital content, like this series of articles. The power of putting your own spin or using your own language to convey a...

Tell Your Story – 5 Minutes to Better Marketing

Stories are a powerful medium. They have been used throughout time to teach lessons, illustrate important points, and convey history. A good story can be engaging, informative, and entertaining. It is an opportunity to let your audience walk a mile in your shoes, and...

Tell Your Story.

Stories are a powerful medium. They have been used throughout time to teach lessons, illustrate important points, and convey history. A good story can be engaging, informative, and entertaining. It is an opportunity to let your audience walk a mile in your shoes, and...

Be Prepared – 5 Minutes to Better Marketing

There was only one "5 Minutes to Better Marketing" post in the month of January. Some of you might have welcomed the idea of one less email stuffing your inbox on a Thursday morning. Others may feel lost without their bi-weekly dose of marketing knowledge. Well, here...

Meet New Clients – 5 Minutes to Better Marketing

Meet new clients. It is something that any growing business needs to do. It can be a time-consuming, nerve-wracking, thankless process, but, it is a need, and so we do it. You can choose to network, call, or in some other way try to to make contact and ultimately meet...

2015 – 5 Minutes to Better Marketing

This is the time of year that I get wrapped up in planning for the year to come. What can I do to build my business in 2015? These year-end sessions have resulted in a few disasters - like the failed tenure of a sales consultant in earlier this year - and some great...

Keep Learning – 5 Minutes to Better Marketing

To read, listen to a podcast, or watch a video on something new for your business is one of the toughest things for a small business owner to make time for, but it can be essential to aspects of your business and there is an added importance in the fast-changing,...

The Good Ones – 5 Minutes to Better Marketing

On the heels my last article “Warning Signs,” which was a little negative and outlined some of the more common signals of trouble clients, I wanted to write about the opposite side of the spectrum - great clients. Clients that allow and encourage you do your best...

Warning Signs – 5 Minutes to Better Marketing

A recent experience inspired this article. It may be a bit more of a sales/business tip than a straight-forward marketing tip, but these business aspects are inexplicably linked and I thought it was appropriate for this publication...so, here it is. Over my years in...

Little Things – 5 Minutes to Better Marketing

I’ve been having the same conversation a lot lately between two of my regular networking meetings ‘Breakfast with Dave’ and the ‘Great Harvest Networking Group’ - when it comes to presenting your business, especially a small business, little things matter. These...

The Right Fit – 5 Minutes to Better Marketing

This week at the  Great Harvest Networking Group  meeting I was reminded of a forgotten, half-crafted 5 Minutes to Better Marketing article I began a few months ago. It was about the benefits of dealing with your Ideal Client. Real estate agent and appraiser, Ted...

Copycat – 5 Minutes to Better Marketing

Copycat marketing is an always has been a favorite marketing tactic of businesses small and large. On one level it makes sense. If it works for another business, why not mine? It’s the reason that you see so many logos, brochures, websites, menus, business cards and...

Show Off (Smartly) – 5 Minutes to Better Marketing

When I started Nickel City Graphics, I took a common microbusiness approach to spreading the word about my new business. Without the money or focus to run a more traditional campaign, I decided to give away my services to deserving events and organizations. A noble...

A Piece of the Puzzle – 5 Minutes to Better Marketing

An effective marketing system will feed you a steady stream of qualified, eager customers lining up to use your service or buy your product(s). It sounds great, but be aware that even the best marketing setup is just a piece of the puzzle when it comes to your...

COMAND Center Promo Video

We recently wrapped up a video project with COMAND Solutions for a new product they are launching - COMAND Center. A cloud-based, small business management tool with project management, collaboration, accounting and timekeeping functions. It is meant to be the one...

Schedule It – 5 Minutes to Better Marketing

Every business owner knows how easy it is to forget or push aside the little things that come along with running your business - to pay a bill, make a social media post, return a phone call. They get lost in the shuffle. There are just too many balls in the air to...

Results Guaranteed – 5 Minutes to Better Marketing

A guarantee can be powerful marketing tool. They are championed by small business marketing pros like John Jantsch in Duct Tape Marketing and some other long-time, top-notch marketers. With a guarantee, your company and the customer have skin in the game, and that...

It’s Not About You – 5 Minutes to Better Marketing

Have you made the decision to buy something because a company has been in business for 50 years? How about because they are family-owned for three generations, or you saw a picture of their storefront? Because of the announcement of an abstract new product? The answer...

Failure & Opportunity – 5 Minutes to Better Marketing

Failure is a part of business and it’s a part of marketing. Not every message is going to resonate with potential clients the way you think it will, not every campaign is going to get the market penetration that you expect, and not every call to action is going to...

Stick With It – 5 Minutes to Better Marketing

You have to stick with a with a consistent message in your marketing for an extended period of time to expect results. Unless you’re hitting on an immediate and persistent problem within your client-base, your message is not going to resonate overnight. With the...

Prove It – 5 Minutes to Better Marketing

I’ll once again draw on my own experience starting up Nickel City Graphics for a ‘teachable moment’ in this 5 Minutes to Better Marketing article. What comes to mind for me was a problem with the early marketing of my own business. Quite simply - it fell flat. Whether...

Finish Strong – 5 Minutes to Better Marketing

When your marketing machine is running at full throttle and you have droves of new clients knocking on your door, don’t forget one important element of the marketing/sales process -  It is now up to you to deliver. Making the sale is not the endpoint of your marketing...

Easy Introductions – 5 Minutes to Better Marketing

One of the first interactions with a potential client for for many small businesses is an introduction. “Hello my name is…“ This could be standing up at a networking meeting, online via your Facebook, LinkedIn or Twitter profile, or within printed material like a...

Target Marketing Revisited – 5 Minutes to Better Marketing

I ran a workshop exercise twice last month on determining your target market. The first instance was done as part of my workshop Determine and Reach Your Target Market at Buffalo Small Business Breakthrough Day, and the second was a condensed version of the exercise...

Make It Easy – 5 Minutes to Better Marketing

Marketing your business is hard work. You have to convince a potential customer that your product or service will solve their problems, be there when they are ready to buy, and deliver a great product to keep them coming back. Don’t let things fall apart along the...

Support – 5 Minutes to Better Marketing

I touched on the importance of support and learning from other small business owners a few months ago in the “5 Minutes to Better Marketing” article - Vet Your Ideas. I want to revisit that topic, and suggest a few events in the same arena.In Vet Your Ideas, I...

Good After Bad – 5 Minutes to Better Marketing

Shameless plug - I will be speaking at and have helped organize Small Business Breakthrough Day - February 6th - offering action-oriented workshops to put your business on the right track in 2014. Click this link for more info - http://www.smallbizbreakthroughday.com/...

Year-end Check (by Ideal Client) – 5 Minutes to Better Marketing

What better time to do an audit of your marketing messages and campaigns (and everything else in your business) than - RIGHT NOW! Let’s face it... not much work gets done during the endless lineup of the Holiday season that makes the end of the year for most small...

Clients and Grinders – 5 Minutes to Better Marketing

The last 5 Minutes to Better Marketing article, Evaluate, made reference to a business article that I read years ago, before I started my own business. I reference it regularly in conversations with other small business owners, and it has even come up a few times at...

Evaluate – 5 Minutes to Better Marketing

Your marketing efforts should not be a ‘set it and forget it’ situation. It is a constantly evolving, growing, changing organism. It needs to be looked after, updated and tweaked or it can turn into a waste of time and money. I suggest a regular evaluation of your...

Act! – 5 Minutes to Better Marketing

Perfectionism can cause paralysis in your decision-making. In my experience, this is especially true in marketing. At different points during my time in business I’ve come up with what I thought was the next great message or a new product that was going to ‘wow’ my...

Vet Your Ideas – 5 Minutes to Better Marketing

Running a small business can be like operating in a bubble. Often you are the lone decision maker, and that is not always a good thing. Collaboration is one of the advantages that big businesses have over small businesses. They can fill a room with people, ask them to...

Think Multi-Use – 5 Minutes to Better Marketing

As a small business, one ever-present obstacle is cost. Cost in time, money, reputation or what ever measure you choose, and as a small business, you may not have as much in any of these areas as you want. So, cost is something to keep a close eye on, and one of the...

Deliver – 5 Minutes to Better Marketing

Most people in business have heard the saying ‘it’s easier to keep an existing customer, than find a new one’ (or some version of it), and it’s true. In fact, I’ve read that it typically takes upwards of ten times the cost and effort to signup a new customer as it...

The Ideal Client – 5 Minutes to Better Marketing

Use what you know about your target market to shape marketing strategies and messaging. The Ideal Client - It’s time to dig a little deeper into your target market. In “Define Your Market”, we used an exercise to quickly get a glimpse of your ideal client using your...

Choose Your Words Carefully – 5 Minutes to Better Marketing

Choose Your Words Carefully - This tip revolves largely around a book, Neuromarketing, recommended to me by Rick Wallace of Next Level Coaching. The book explores marketing from a neuroscience angle, keying in on the characteristics and behaviors that help people make...

Track Your Results – 5 Minutes to Better Marketing

We mentioned the importance of tracking your marketing results in our ‘Efficiency is Key’ article. This edition of 5 Minutes to Better Marketing will expand a little further on that idea. Let’s look a little closer at our three picks for killer analytics (FYI - these...

Develop A Goal – 5 Minutes to Better Marketing

If you’ve read a few of the other 5 Minutes to Better Marketing articles, you’ve probably begun to develop a strategy for your marketing. A strategy that’s complete with a well-defined target market, knowledge of the solution you offer your clients, and a trackable...

Efficiency Is Key – 5 Minutes to Better Marketing

All small business owners have one thing in common - whether you work in tech, food service, the arts, manufacturing, anything - there aren’t enough hours in the day to accomplish everything that you want to get done. And when time is short, certain tasks get...

What’s The Problem? – 5 Minutes to Better Marketing

If you are in business, then you are selling something. It could be a product or service, or maybe something more abstract - like community, health or lifestyle. Most small business owners and organization heads are aware of this. In fact, that is often how people get...

Define Your Market – 5 Minutes to Better Marketing

Define your market. It’s simple. Who does your business target? Take a moment and say it out loud. Don’t be afraid to be specific. Try it one more time. If you used the word ‘anyone’ or ‘everyone’ in the description of your target market, you need to reassess. As a...

Simplify – 5 Minutes to Better Marketing

It goes against every instinct for many, but less is more in marketing. Especially in small business marketing. A simple message is the key to effectively communicating with potential clients. While product features, benefits and testimonials are all important, it is...

Social Media Tips – 5 Minutes to Better Marketing

There are any number of social media tips and tricks that can help you bolster your social media following. We believe that, first and foremost, you have to consistently create and distribute useful content to build a loyal following that both knows and trusts your...

Video is A Powerful Tool – 5 Minutes to Better Marketing

Video for web is a key marketing tool for many businesses today, and there are several reasons why. We have been using video for web as part of our marketing plans for years because of its unique ability to convey the value of your company, product, or service to...

Educate Your Market – 5 Minutes to Better Marketing

SERVICES VIDEO PRODUCTION » TALKING HEAD VIDEO » PROVE IT VIDEO » CUSTOM WEB VIDEO » GUARANTEED VIEWS » 360 REAL ESTATE TOURS VIDEO MARKETING » GUARANTEED VIEWS EVENT/EDUCATION » PHOTOGRAPHY There are a number of great reasons to educate your market. First, marketing...