IMPROVE YOUR CAMPAIGN #10 – YOUTUBE DESCRIPTION
In our last video in this series we talked about Tags. Today let’s talk about your YouTube description. Here are three quick tips:
Write Long Video Descriptions :
Unlike your video itself, brevity is not your friend. This is just classic SEO. YouTube gives you 5000 characters to utilize. Fill it with natural-sounding, keyword-heavy info that relates to your video, but no keyword lists (that is what the tags are for). We will often include a transcript.
Include a Link:
This could be the first and last line of your description. A link gives your viewers an easy next step to access more of your content.
Encourage Subscribing and Sharing:
Looking for more content to fill out that 5,000 characters? A statement about subscribing or sharing your video is a great thing to add after your initial description – engaged viewers will see it and take action.
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